Why Do We Propose Two Design Approaches?

We can address this by understanding the problem, how the design can solve the business issue, and creating suitable alternatives and approaches.

 

Communicating to Understand the Problem and Create a Design Approach

It's well-known that in all work, we must understand the problem to design a solution. Understanding the problem requires complete information for assessment, planning, and finding a solution.

SUFFIX's approach involves extensive communication and inquiry with clients to understand the information, problems, and objectives from all perspectives to minimize misunderstandings.

After gathering all the necessary information, the design team uses it to analyze possible design approaches that can be implemented technically and marketed effectively.

Defining a Design Direction helps simplify the development process for brands or businesses with complex teams, departments, and procedures, where decisions often require multiple units.

 

Why We Do Not Present One or Three Design Approaches

Presenting a single design approach and continuously adjusting it may result in the final outcome not aligning with the originally planned direction.

Presenting three design approaches typically includes the brand's requirements, feasible approaches, and the designer's personal perspective. This can be excessive and confusing.

 

Presenting Two Design Approaches

SUFFIX opts to present two design approaches:

A design approach following the industry standards of the brand or business.

A feasible and distinctive design approach for the brand or business.

 

In design work, the challenge, apart from analyzing the received information, is selecting the design approach. Even if a brand or business has set design guidelines, like a Corporate Identity Guideline or Brand Bible, the design must evolve from the brand's foundation and be adaptable across various media while comprehensively communicating content, maintaining key elements like colors, fonts, imagery, or graphics that constitute the brand's identity.

 

Once the design direction is clear, it becomes easier for the brand or business to develop further in the future.