Fact-Based Thinking

We start by considering what constitutes a fact.

 

Hypothesis: Whether the information is true or false.

Predicting information set up to verify data based on reality. Information falls into two categories:

• Qualitative Data: Information gathered from comprehensive observation.

• Quantitative Data: Numeric data with clear sources.

Therefore, in short, the facts we use in our work are "data with evidence and rationality."

 

Applying SUFFIX's Fact-based Method

Research

We focus on reliable sources with clear references and supporting data, avoiding assumptions or hearsay. We also utilize technology, like Social Listening Tools, to observe facts on various platforms, such as social media, community groups, or web boards. We also use research tools like Statista, Euromonitor, Google Analytics, Hotjar, etc., especially for digital products like websites or applications.

Fact & Bias Check

After gathering data, we also prioritize verifying the information and hypothesizing its accuracy. For example, if a few users share experiences of an application being complex, it might be personal bias and not a fact. Conversely, if many users mention this issue, it becomes a fact. We also seek contrasting data, such as users finding the application easy to use, to establish facts from the gathered opinions or data.

Building a Track Record

At SUFFIX, we always use written communication, which allows for time-stamped documentation. This way, the data we work with is not based on memory but recorded facts, whether they're meeting discussions, consultations, or idea proposals. For instance, in customer meetings, we listen to problems and present facts like statistics and credible references for realistic discussions. Even in internal meetings, we always schedule in advance to gather facts for effective, time-efficient problem-solving.

 

We believe that working on the basis of facts leads to results that truly solve customer problems.