Puma Thailand

How did SUFFIX build the Nitro Run campaign strategy for Puma?

Puma wanted to launch the Nitro Run campaign, made up of four running events that let runners try out Puma running shoes. The goal was to grow user engagement at both the events and on the e-commerce platform, with participants needing to purchase Puma products before joining. The key constraint was that SUFFIX could not design or develop additional content or programming directly on Puma's main e-commerce website, so the team had to find a way to connect product purchases to event registration smoothly, without touching the main e-commerce system.

Using No Code to work around the main e-commerce constraint

SUFFIX recommended a no-code platform as the answer to the constraint of not being able to develop on the main e-commerce site. The team built forms to capture customer data covering both personal information and payment proof verification. The forms handle both e-banking app payments, where users can upload transfer proofs, and cash payments at physical stores. The approach captures data and verifies purchases systematically without needing additional programming on the main Puma website, and stays quick to adjust to the needs of each event.

Working with the marketing team across all four campaign events

The Nitro Run campaign did not end at planning and tool building. SUFFIX worked with Puma's marketing team across the full run of all four events, covering measurement of each form to track how many people registered and from which channels, adjusting messaging and form content based on actual response, and summarizing participant data for the Puma team after each event. Working in this ongoing way kept the campaign improving continuously, with data from previous events feeding directly into improving the next one.