Client

The Brooker Group

Industry

Finance

Expertise

Digital Execution

Definition

The Brooker Group PLC is a leading firm in financial advisory, real estate, and fund management in Thailand, operating since its founding 1994. In 2021, the business expanded into digital assets, becoming the first Thai listed company to invest directly in Bitcoin. SUFFIX designed the new website that organizes 27 years of content and launches the Brook Digital Asset service.

Objective

Design a website to introduce The Brooker Group PLC's "Brook Digital Asset" service.

Outcome

SUFFIX gathered and reorganized content from the previous website that had been accumulating for over 27 years, structured all the service information, and designed a new website with focus on Brook Digital Asset, the new digital asset service. The work was done alongside Slowmotion, the company handling brand design, and The Brooker Group IT team, who handled the website infrastructure.

Design a website to introduce The Brooker Group PLC's "Brook Digital Asset" service.

Process

How did SUFFIX design the website for The Brooker Group?

The Brooker Group has run a financial advisory business since 1994. In 2021, the company expanded into digital assets and became the first Thai listed company to invest directly in Bitcoin. The website needed to reflect both the long-standing business and the new service launching. SUFFIX started by gathering all the content and data from the previous website, then reorganized and rewrote it into a clear system, splitting content by service type and giving special design weight to the digital asset section as the newest service.


Reorganizing 27 years of business content

A company that has run for over 27 years carries a large body of content and accumulated knowledge, including information on financial advisory, real estate, fund management, and the new digital asset service. SUFFIX gathered all the content from the previous website, then separated it by service type, prioritized it, and rewrote it so visitors can clearly see the full scope of the business. The Brook Digital Asset section as the newest service was made prominent and easy to reach, communicating that The Brooker Group is moving into digital asset business seriously.


Three-team collaboration with SUFFIX, Slowmotion, and Brooker IT

On this project, SUFFIX worked alongside two other teams. Slowmotion handled brand design for The Brooker Group, while The Brooker Group's IT team handled the website infrastructure. SUFFIX took responsibility for content organization and the website user experience design. Working with three teams called for close communication and coordination, so the brand, content, and technical structure aligned and produced a website that reflects both the credibility of a business running for over 27 years and the modern feel of the digital asset service that was new at the time.

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Team

Account Executive

Supasuta Netrungsee

UI/UX Designer

Dittita Promma

UI/UX Designer

Pradipa Charnpinyo

Front-End Developer

Pasit Niyomthong

Back-end Developer

Natthapol Lertsupthavee

Director

Jate Saitthiti