Koktail Magazine

How did SUFFIX develop the website for Koktail Magazine?

Koktail Magazine is a new online magazine in The Future List group that wanted a website reflecting its concept of "all the ingredients for a good life and content that prompts thought for the modern reader." SUFFIX developed a website covering every system an online magazine needs, including a reading experience for readers, a content management system that works smoothly for the editorial team, ad space that generates revenue for the business, and an email system that reaches readers through another channel. All of it was designed to work together as a system.

 

Reading experience that balances images and text

An online magazine website needs to handle several content formats, both long-form and short articles. SUFFIX chose readable typography as the foundation, since readers will spend a fair amount of time with the content. For images, the proportions were designed to sit in balance with each article’s headline, large enough to draw attention without overshadowing the content itself. The space on the site was designed so users have a good reading experience, whether the article is long or short. Readers can move through the content comfortably and continuously without feeling worn out by the layout.

 

CMS for writers, ad space, and email newsletter

An online magazine needs to update content frequently and quickly. SUFFIX developed a content management system (CMS) that lets writers update articles quickly, with flexibility to adjust content structure and image use to match the needs of each article. For revenue, SUFFIX designed the ad space on the website, the main revenue channel for a media business, placing it so it does not interrupt the reading experience. The team also built an Email Newsletter system that readers can subscribe to, receiving highlights and exclusive articles by email, another channel that reaches readers beyond the website itself.