ELLE Thailand

How did SUFFIX develop the website for ELLE Thailand?

ELLE and ELLE MEN had urgent problems with the previous website, including repeated hacks and slow page loads. SUFFIX started by studying and analyzing the full content structure of ELLE and conducting research with the editorial team to find the right approach for an online magazine. The team then developed a new website across the system, covering security, page speed, and a structure that supports the magazine's many content types. The result is a website where both the editorial and sales teams work more effectively.

Ad placements designed to fit without disrupting the user experience

The main challenge on this project was that ELLE and ELLE MEN wanted to show advertising in every part of the website, but without disrupting the reading experience. SUFFIX designed ad placements that blend into the content or accompanying imagery naturally, rather than appearing as abrupt interruptions. The approach gives readers a smooth experience while ELLE still earns the full revenue from advertising, and the sales team can add, edit, or remove ads on their own with efficiency.

A content management system for the editorial and sales teams

An online magazine carries several content types, from fashion articles and interviews to product reviews and image galleries. SUFFIX designed a system where the editorial team can pick from several content templates that match the type of article, so they can produce content quickly without depending on a developer every time. At the same time, the sales team has its own advertising management tool, separated from the content system, so ad positions can be updated without affecting how the editorial team works.