Client
Valentino Rudy
Industry
Fashion & Beauty
Expertise
Digital Strategy
Definition
This project covers market research and digital strategy for a men's fashion brand expanding its distribution channels. The work means analyzing market size, studying competitors, assessing production innovation, and launching online stores on the main e-commerce marketplaces (Shopee, Lazada, and TikTok Shop).
Objective
Market research and expansion of distribution channels for the Valentino Rudy brand.
Outcome
SUFFIX helped Valentino Rudy move from its existing distribution channels into full e-commerce, with new stores on Shopee, Lazada, and TikTok Shop. The communication strategy was built to create brand awareness in new customer segments, drawing on deep market research that covered competitors, target audiences, and production technology.
Process
What did SUFFIX deliver on the Valentino Rudy project?
SUFFIX started with deep market research covering three areas (the size of the men's shirt market, competitor analysis across the industry, and a study of production technology and innovations that could make the product stand out). From there, the team built a communication strategy and launched online stores on Shopee, Lazada, and TikTok Shop, expanding the customer base from existing channels into online ones.
Why a shirt brand should start with market research before scaling e-commerce
The men's shirt market is highly competitive, with both local and international brands. Opening a marketplace store without understanding how competitors position themselves, how target customers behave, or what the product's actual strengths are usually leaves a brand competing on price alone. Market research lets Valentino Rudy define a clear brand position before scaling into e-commerce.
Expanding distribution to Shopee, Lazada, and TikTok Shop
SUFFIX opened online stores for Valentino Rudy on three main platforms (Shopee, Lazada, and TikTok Shop), each with its own user base and buying behavior. The communication strategy was tailored to each channel, with content built to create awareness and add interest among customers who had not encountered the brand before.
Team
Account Executive
Supasuta Netrungsee
Digital Marketer
Chatarin Inmuang
Digital Designer
Nutnicha Chanpia
Director
Jate Saitthiti
