Sansiri x Häagen-Dazs

How did SUFFIX design the online campaign for Sansiri x Häagen-Dazs?

The Freeze The Moment campaign was built to give customers of both Sansiri and Häagen-Dazs a moment of joy during the end-of-year season. SUFFIX designed a quiz website that goes beyond the typical format, with question sets crafted to be playful and linked to the player's identity. Each set of answers leads to a character drawn from one of Häagen-Dazs's flavors, giving players something they actually want to share. The whole user experience was designed to flow smoothly from the first page through to the result.

 

Designing a quiz experience that connects to ice cream flavors

The content on the website is built around a question-and-answer format. Each question was designed to connect naturally to a result, where players land on a character that reflects their personality through a Häagen-Dazs flavor.

SUFFIX designed the question flow, the visuals at every step, and a result page that is genuinely worth sharing, with every part drawn from both the Sansiri and Häagen-Dazs brands so the activity speaks for both at once.

 

Mobile-first design and a system built for high traffic

Users join the activity by scanning QR codes placed at various locations, which means nearly all traffic comes through mobile. SUFFIX designed the website mobile-first, with every page rendering smoothly and responding quickly on a phone screen. On the system side, since this is a festive-season activity with many users arriving at once, building the structure for speed and high-traffic capacity was central to the design and development, so everyone gets a smooth experience without hiccups.