Dinosao Food Service

How did SUFFIX research the market for Dinosao Food Service?

Dinosao Food Service already has a B2B customer base in restaurants, but the company wanted to know whether the business could extend into selling vegetables and fruit to B2C audiences. The B2C target covers home cooks, household buyers, and small businesses cooking for delivery. SUFFIX ran market research to answer how much demand the B2C market actually shows, what household buying behavior for vegetables and fruit looks like, and which online channels the target audience uses for ordering. All of the data was analyzed to set the direction for the business and shape a communication strategy that fits the target audience.

Using social listening to survey demand for fresh produce online

SUFFIX used social listening tools to survey the target audience for Dinosao Food Service, tracking search queries around fresh produce from both B2B and B2C groups, surveying conversations about ordering vegetables and fruit across various online channels, and analyzing what consumers say about problems with buying produce, what they want from sellers, and how much conversation actually exists. The data from social listening shows the picture of market demand from the actual consumer's point of view, not from assumptions. That made it possible to determine which audience Dinosao Food Service should focus on and how to communicate with it directly.

Building e-commerce to widen the distribution channel

After the research and market survey delivered clear findings, SUFFIX built an e-commerce platform for Dinosao Food Service to widen the distribution channel beyond its previous B2B focus. The e-commerce was designed from the research findings, so the structure of the online store better fits the actual behavior of the target audience, including how they search for products, order volumes that suit a family or small business, and more convenient payment options. Dinosao Food Service now has an online sales channel ready to serve a new customer group.