The PARQ

How did SUFFIX build the marketing strategy for The PARQ?

The PARQ is not only an office building. It is a space that combines work and living in balance. The building was designed with attention to the environment, well-being, and health of the people using it. SUFFIX worked with The PARQ marketing team to understand the design structure and how the building is used in detail, then built a communication strategy covering both the office side and the lifestyle side. The goal was to grow awareness for The PARQ's marketing campaigns and sustainability story, and to drive engagement and visits to the in-building shops through online channels.

Telling the stories of companies that chose The PARQ as their office

SUFFIX produced videos telling the stories of companies that chose The PARQ as their office space, including Warner Music Thailand, Pomelo, and others. The content shows why each company chose The PARQ, covering location, amenities, and the building's approach to energy and environmental design. These videos work both as testimonials from real users and as tools to communicate The PARQ's strengths through the perspective of the companies using the building. Audiences looking for office space can see clearly how The PARQ fits their needs.

Lifestyle and promotions from in-building shops

Beyond the office side, The PARQ also has retail space and various brands serving people in the building. SUFFIX coordinated with the shops in the area to gather promotion and special offer information, then communicated it through online channels to both The PARQ tenants and people in nearby buildings. This lifestyle communication helps people see that The PARQ is more than a workplace. It is a space with everything for daily life, from restaurants and cafés through to other services, so the online marketing drives actual foot traffic to the shops in the building.